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Highland Cow Articles & Resources

National Show & Sale Results

Results From Previous Sales & Other Items: 2025 2025 National Sale Results 2025 Show Results 2025 Weight & Ultrasound Results 2024 2024 National Sale Results 2024 Show Results 2024 Weight…

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AHCA Adopts a Breed Standard

Adopting a breed standard has been a goal for the Education Committee for some time. I want to thank Tom McConnell for the dubious pleasure of putting me in charge…

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HCF Junior Scholarship Recipients

It never seizes to amaze us about how incredible these kids are who apply for our HCF scholarships. We say “our”, but really they are “your” scholarships, only possible due…

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Executive Summary University of Missouri Highland Beef Study

After analyzing 220 samples of Highland beef for shear force, cooking loss, fatty acid profile and sensory difference testing via the triangle testing method, we have learned two important pieces…

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Education Center – Management Articles

Please select an article from the list below Breeding Beef Cattle: Judging Outline Calf Health-Care of the Newborn Immediately After Calving Calving Management Tips Calving Season – When to Call…

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Marketing Tips

Know What You are Selling It is more than just the product. It’s a bundle of valuable things that are appreciated by your target customers Know What You are Selling…

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History of AHCA

Records on the Highland cattle first brought into this country from Canada and Scotland are rather obscure due to the absence of a U.S. registry prior to 1948. We know…

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Creative Advertising and Promotion for Farmers, Ranchers and Horse Owners

Advertising and promotion are important for any ongoing business or service, even if you have significant good will and public recognition of your product or service. This is true for…

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Marketing Grass Fed Beef

General Marketing Options and Recommendations The beef business is completely different from the cattle business. You will need a completely different mental paradigm to market beef to customers. You will…

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